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Social Media


Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features.

1.Social media are interactive Web 2.0 Internet-based applications.
2.User-generated content such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
3.Users create service-specific profiles and identities for the website or app that are designed and maintained by the social media organization.
4.Social media facilitate the development of online social networks by connecting a user’s profile with those of other individuals or groups.

Definition and classification

The variety of evolving stand-alone and built-in social media services makes it challenging to define them. However, marketing and social media experts broadly agree that social media includes the following 13 types of social media.

1. Blogs
2. Business networks
3. Collaborative projects
4. Enterprise social networks
5. Forums
6. Microblogs
7. Photo Sharing
8. Products/Services review
9. Social bookmarking
10. Social gaming
11. Social networks
12. Video sharing
13. Virtual worlds

Most popular social networks

The following list of the leading social networks shows the number of active users as of April 2020 (figures for Baidu Tieba, LinkedIn, Viber and Discord are from October 2019).

#Network NameNumber of Users(in millions)Country of Origin
1Facebook2,498 United States
2YouTube2,000 United States
3WhatsApp2,000 United States
4Facebook Messenger1,300 United States
5WeChat1,165 China
6Instagram1,000 United States
7TikTok800 China
8QQ731 China
9Qzone517 China
10Sina Weibo516 China
11Reddit430 United States
12Kuaishou400 China
13Snapchat398 United States
14Twitter386 United States
15Pinterest366 United States
16Baidu Tieba320 China
17LinkedIn310 United States
18Viber260 Israel
19Discord250 United States

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